Client: Virginia Mason Cancer Institute
Role: Art Director & Designer
Challenge: Concept three visual campaign directions for outreach campaign and create and design all visual assets, campaign branding changed mid-way (evidenced by early bus concepts on the right). Creative Director chose final designs and messaging.
Process: The bus advertisement was used to define what all other content would look like across the campaign. Once it was nailed down, a series of social media advertisements with the same branding were created and animated.
Solution: Create a series of branded materials including bus wraps and social assets, to spread awareness about the institute focused on targeting a local Seattle audience.
Performance: Instagram ads went on to garner 70,000+ views and 450+ likes.
