This campaign was launched in September of 2025! This page is under construction while we monitor results.
Situational Context: The third year of the Amazon Business mass awareness campaign uses learnings from years 1 and 2 to focus on creative consistency and to position AB not just as a reliable supplier, but as a strategic partner for organizations.
We were given 5 months to expand to japan, we had a window granted by senior leadership.
Role: Creative Director
Team: Two internal team members (Sr. Campaign Manager and I -> see image on right), Wieden Kennedy Tokyo (video, digital/OOH).
Videos
30 second paid media cut
Awards and Recognition
This campaign is brand new and just released, so this list is growing and being updated.
Press Coverage
Campaign US (382k visitors per month)
Roast Brief (US based with 23k visitors per month)
Marketing Beat (283k visitors per month)
Campaign UK (1.6m visitors per month)
Campaign Asia (729k visits per month)
Shots (223k visitors per month)
adforum (790k visits per month)
LBB (454k visits per month)
