This campaign was launched in March and May of 2025! This page is under construction while we monitor results.

Situational Context: The third year of the Amazon Business mass awareness campaign uses learnings from years 1 and 2 to focus on creative consistency and to position AB not just as a reliable supplier, but as a strategic partner for organizations.

Role: Creative Director, internal creative lead.

Team: Two internal team members (Sr. Campaign Manager and I -> see image on right), Joint London (video), Koto (digital/OOH) Walker Sands (social media events).

Final Videos

Awards and Recognition

This campaign is brand new and just released, so this list is growing and being updated.

Press Coverage

• Campaign US (382k visitors per month) 

• Roast Brief (US based with 23k visitors per month)

• Marketing Beat (283k visitors per month)

• Campaign UK (1.6m visitors per month) 

• Campaign Asia (729k visits per month)

• Shots (223k visitors per month) 

• adforum (790k visits per month)

• LBB (454k visits per month)

• Creation Club

• Marketing Report

• LBB ‘Work of the week’

Bonus Content - Making of the videos