As in-house social media manager and part of the marketing team of Salas O’Brien, strategy, design, and writing were critical for the outbound content I produced.
This is the introduction to the company standard Request for Proposals and was re-used in some company brochure collateral. The material that follows, though confidential, follows a similar design aesthetic with bold use of branded colors, imagery of project work, and thoughtful text.
These are some of the social media posts I worked on. During my time at Salas O’Brien, I was responsible for creating and planning content for our social media accounts. These posts included evergreen content that featured hiring and case studies, as well as seasonal and event posts.
These are examples of some outward-facing materials that I designed. Majority work focused around proposals and marketing materials for conferences and client meetings.
One my projects involved redesigning our website. In order to justify this process and the work it entailed, I spent 3 months digging through data on our website’s analytics, bounce rates, and incoming traffic. The resulting information then was used to build user personas, or descriptions of possible visitors that interacted with our site and their motivation in doing so.”